There were no statistically significant differences between the groups at pre-treatment (as can be read from Table 2, means and standard deviations were very similar across groups). However, for several reasons we found it appropriate not to report P-values of baseline data. Analyses were conducted using ANCOVAs, holding pre-treatment values as covariates. Moreover, when n is small, considerable variation between groups can be the case without reaching statistical significance, because of limited power. Consequently, several scientific journals (e.g. Annals of Internal Medicine ¹ ), advise against the use of P-values when comparing baseline data in randomised controlled trials.

As for the name of the treatment, we view the term internet-based cognitive–behavioural therapy (CBT) as most suitable. The treatment’s theoretical foundation and its components are based on learning theory and cognitive theory. As stated in the Method and the Discussion sections, the rationale for including a mindfulness exercise was to reduce avoidance behaviours related to bodily sensations and to enhance exposure. Also, as the term CBT has been used for describing a plethora of treatments with substantial inter-treatment variability, the addition of ‘modified’ would probably be misleading rather than clarifying. In fact, a recent paper presents mindfulness-based cognitive therapy as ‘a newer variation of cognitive behavioral therapy’. ^{Reference Dimidjian and Davis2}

Regarding the control group, I agree that participating in a discussion forum hardly can be viewed as the optimal control condition. However, as the present study is the first ever to investigate internet-based CBT for health anxiety, a comparison with conventional CBT would have been premature. Such a comparison would have meant conducting a non-inferiority trial presenting difficulties regarding criteria for non-inferiority as well as the inherent assay sensitivity problem. In addition, far more participants would have needed to be randomised to internet-based CBT (because of power issues), which would have been ethically questionable. That is, far more patients would have been exposed to a potentially non-effective or even unsafe treatment. As I see it, the ideal control condition would rather have been an internet-based psychological placebo arm providing the same amount of therapist attention and treatment credibility without targeting the central proposed mechanisms of change.

When it comes to recruitment, I consider advertisements and an article in a newspaper as two quite different forms of attention. The former is under complete control of the researcher while the latter is not. As a consequence, I find it reasonable to assume that the two forms of attention have differential effects in terms of recruitment and that they therefore should be reported separately.

As for generalisability of the findings, Udo et al state that our paper tells us little as to whether internet-based CBT works in acute psychiatry settings or in an in-patient psychiatric context. I can only say that I absolutely agree. The clinic at which the present study was conducted is an out-patient clinic and internet-based CBT is not different from conventional CBT in the sense that one should be vary cautions in generalising findings from one healthcare context to another.