Book contents
- Frontmatter
- Contents
- Preface
- Introduction
- I OVERVIEW PAPER
- II CONCEPTIONS OF CHOICE
- 2 BOUNDED RATIONALITY, AMBIGUITY, AND THE ENGINEERING OF CHOICE
- 3 RATIONALITY AS PROCESS AND AS PRODUCT OF THOUGHT
- 4 NORMATIVE THEORIES OF DECISION MAKING UNDER RISK AND UNDER UNCERTAINTY
- 5 RISKY CHOICE REVISITED
- 6 BEHAVIORAL DECISION THEORY: PROCESSES OF JUDGMENT AND CHOICE
- 7 REPLY TO COMMENTARIES
- 8 RESPONSE MODE, FRAMING, AND INFORMATION-PROCESSING EFFECTS IN RISK ASSESSMENT
- 9 RATIONAL CHOICE AND THE FRAMING OF DECISIONS
- 10 SAVAGE REVISITED
- III BELIEFS AND JUDGMENTS ABOUT UNCERTAINTIES
- IV VALUES AND UTILITIES
- V AREAS OF APPLICATION
- Index
5 - RISKY CHOICE REVISITED
Published online by Cambridge University Press: 01 March 2011
- Frontmatter
- Contents
- Preface
- Introduction
- I OVERVIEW PAPER
- II CONCEPTIONS OF CHOICE
- 2 BOUNDED RATIONALITY, AMBIGUITY, AND THE ENGINEERING OF CHOICE
- 3 RATIONALITY AS PROCESS AND AS PRODUCT OF THOUGHT
- 4 NORMATIVE THEORIES OF DECISION MAKING UNDER RISK AND UNDER UNCERTAINTY
- 5 RISKY CHOICE REVISITED
- 6 BEHAVIORAL DECISION THEORY: PROCESSES OF JUDGMENT AND CHOICE
- 7 REPLY TO COMMENTARIES
- 8 RESPONSE MODE, FRAMING, AND INFORMATION-PROCESSING EFFECTS IN RISK ASSESSMENT
- 9 RATIONAL CHOICE AND THE FRAMING OF DECISIONS
- 10 SAVAGE REVISITED
- III BELIEFS AND JUDGMENTS ABOUT UNCERTAINTIES
- IV VALUES AND UTILITIES
- V AREAS OF APPLICATION
- Index
Summary
THE PROBLEM
Imagine that you will shortly be asked to consciously select one of several urns and from this urn you will then be asked to randomly select one ball. For the moment, we assume that each urn contains exactly N balls (say, 1,000), and each ball in the selected urn is equally likely to be chosen. Each ball has a number on it which specifies the incremental monetary return to you for drawing that ball.
Suppose that you have the opportunity to examine the balls and their numbers in all the urns before deciding upon your choice of urn. How would you use that opportunity? A useful answer to this question would have to take some account of the length of time available for your examination. Here we will adopt the view that time is available for any extensive analysis that you would care to make.
We will present three different but related techniques for choosing among urns. In order to decide when and for whom these techniques are appropriate, we shall discuss various behavioral assumptions that underlie each of these techniques. In mathematical parlance, we shall discuss necessary and sufficient behavioral assumptions that justify each of these techniques.
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- Information
- Decision MakingDescriptive, Normative, and Prescriptive Interactions, pp. 99 - 112Publisher: Cambridge University PressPrint publication year: 1988
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