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46 - Conferences – posters

from Section 3 - Activities and tools

Published online by Cambridge University Press:  09 June 2018

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Summary

PRESENTING A POSTER at a conference is a great way of delivering information on a new project or initiative and can be a good starting point for individuals who are not ready to deliver a formal presentation. Posters raise awareness of an individual's work or an LKS project and are often less intimidating than presenting a paper. This is an alternative opportunity for a member of staff who wants to gain presentation experience in a ‘less scary’ environment.

What is a poster?

A poster should be attractive and pleasing to the eye. Its primary function is to advertise and be decorative. People often use conference posters to present brief information about a project they are working on. During the scheduled poster session, the designer of the poster should be beside their poster to answer any questions that people might have. For this reason, a poster can also be considered as a means to generate discussion.

What should your staff consider when producing a poster?

  • • Any poster should be prepared in accordance with the conference guidelines, which will advise about acceptable size, orientation, structure and format.

  • • It should make an impact and use credible and professional images and fonts. Avoid Comic Sans and cartoon-like images.

  • • A poster full of text will not attract people. They will not be able to see quickly what it is about and a poster loses impact if people have to get really close to read it.

  • • Text must be clear and concise and broken up using headings and bullet points.

  • • Information must be illustrated visually using charts, graphs and photos to get the message across.

  • • Encourage staff to try using free graphic design tools such as Canva (2016), which can help to produce something professional-looking.

  • • Interactive posters can make an impact. Electronic posters can link to multimedia content and QR codes can enable your staff to link to videos or web-based content.

  • • Follow-up information can be provided via handouts or flyers that people can take away with them.

  • • Offer to proofread the poster before sending it to the printer.

  • • Consider giving your team member a small budget to get a professional to help design their poster. It could become a marketing tool and if accepted at more than one conference would provide a return on investment.

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    Publisher: Facet
    Print publication year: 2016

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