This paper analyzes the European Union (EU) import demand for in-shell peanuts from three sources: the United States, China, and the rest of the world. We find that peanuts from different sources are differentiated by EU consumers. The expenditure elasticity is elastic for U.S. in-shell peanuts, which is associated with their higher quality. The conditional own price elasticities are more elastic for U.S. and Chinese in-shell peanuts. These findings have at least two implications. First, U.S. producers and exporters should direct efforts to ensure that in-shell peanuts exported to the EU are of the best possible quality, and, second, promotion efforts should stress the quality of U.S peanuts as an advertising tool.