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10 - Segmentation and targeting
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7 - Research and evaluation
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Preface
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14 - Planning and developing social marketing campaigns and programmes
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12 - Using media in social marketing
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1 - Social marketing and social change
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15 - Case study: the Act–Belong–Commit campaign promoting positive mental health
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3 - Social marketing and the environment
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9 - The competition
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Index
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Acknowledgements
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Frontmatter
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5 - Principles of communication and persuasion
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Tables
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6 - Models of attitude and behaviour change
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13 - Using sponsorship to achieve changes in people, places and policies
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11 - The marketing mix
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8 - Ethical issues in social marketing
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Contents
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Figures
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