462 results in Marketing
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Strategic Customer Management
- Integrating Relationship Marketing and CRM
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4 - Building relationships with multiple stakeholders
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- Strategic Customer Management
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9 - Information and technology management
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Part IV - Strategic customer management implementation
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5 - Relationships and technology: Digital marketing and social media
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8 - Multi-channel integration
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6 - Strategy development
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3 - Customer value creation
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Notes
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Acknowledgements
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List of Figures
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Part I - Introduction
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Contents
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2 - Relationship marketing: Development and key concepts
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- Strategic Customer Management
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7 - Enterprise value creation
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Index
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10 - Performance assessment
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Part II - Relationship marketing
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5 - Understanding Consumer Behavior for Sponsored Search
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- Understanding Sponsored Search
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Understanding Sponsored Search
- Core Elements of Keyword Advertising
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- 05 August 2011
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- 25 July 2011