462 results in Marketing
4 - Service as a guiding framework
-
- Book:
- Service-Dominant Logic
- Published online:
- 05 June 2014
- Print publication:
- 30 January 2014, pp 83-98
-
- Chapter
- Export citation
9 - Strategic thinking
-
- Book:
- Service-Dominant Logic
- Published online:
- 05 June 2014
- Print publication:
- 30 January 2014, pp 179-200
-
- Chapter
- Export citation
7 - Collaboration
-
- Book:
- Service-Dominant Logic
- Published online:
- 05 June 2014
- Print publication:
- 30 January 2014, pp 136-157
-
- Chapter
- Export citation
Preface
-
- Book:
- Service-Dominant Logic
- Published online:
- 05 June 2014
- Print publication:
- 30 January 2014, pp xxi-xxiv
-
- Chapter
- Export citation
Frontmatter
-
- Book:
- Service-Dominant Logic
- Published online:
- 05 June 2014
- Print publication:
- 30 January 2014, pp i-vi
-
- Chapter
- Export citation
Foreword
-
-
- Book:
- Service-Dominant Logic
- Published online:
- 05 June 2014
- Print publication:
- 30 January 2014, pp xv-xx
-
- Chapter
- Export citation
6 - The nature, scope, and integration of resources
-
- Book:
- Service-Dominant Logic
- Published online:
- 05 June 2014
- Print publication:
- 30 January 2014, pp 119-135
-
- Chapter
- Export citation
8 - Service ecosystems
-
- Book:
- Service-Dominant Logic
- Published online:
- 05 June 2014
- Print publication:
- 30 January 2014, pp 158-176
-
- Chapter
- Export citation
![](https://assets.cambridge.org/97805211/95676/cover/9780521195676.jpg)
Service-Dominant Logic
- Premises, Perspectives, Possibilities
-
- Published online:
- 05 June 2014
- Print publication:
- 30 January 2014
1 - The service-dominant mindset
-
- Book:
- Service-Dominant Logic
- Published online:
- 05 June 2014
- Print publication:
- 30 January 2014, pp 3-30
-
- Chapter
- Export citation
Acknowledgments
-
-
- Book:
- Service-Dominant Logic
- Published online:
- 05 June 2014
- Print publication:
- 30 January 2014, pp xxv-xxvi
-
- Chapter
- Export citation
List of Exhibits
-
- Book:
- Service-Dominant Logic
- Published online:
- 05 June 2014
- Print publication:
- 30 January 2014, pp xiii-xiv
-
- Chapter
- Export citation
Contents
-
- Book:
- Service-Dominant Logic
- Published online:
- 05 June 2014
- Print publication:
- 30 January 2014, pp ix-xii
-
- Chapter
- Export citation
3 - Axioms and foundational premises
-
- Book:
- Service-Dominant Logic
- Published online:
- 05 June 2014
- Print publication:
- 30 January 2014, pp 53-82
-
- Chapter
- Export citation
10 - Conclusions and considerations
-
- Book:
- Service-Dominant Logic
- Published online:
- 05 June 2014
- Print publication:
- 30 January 2014, pp 201-212
-
- Chapter
- Export citation
Appendix - Reflection and dialogue
-
- Book:
- Service-Dominant Logic
- Published online:
- 05 June 2014
- Print publication:
- 30 January 2014, pp 213-221
-
- Chapter
- Export citation
Frontmatter
-
- Book:
- Strategic Customer Management
- Published online:
- 05 April 2013
- Print publication:
- 28 March 2013, pp i-viii
-
- Chapter
- Export citation
Part III - Customer relationship management: Key processes
-
- Book:
- Strategic Customer Management
- Published online:
- 05 April 2013
- Print publication:
- 28 March 2013, pp 205-206
-
- Chapter
- Export citation
11 - Organising for implementation
-
- Book:
- Strategic Customer Management
- Published online:
- 05 April 2013
- Print publication:
- 28 March 2013, pp 437-496
-
- Chapter
- Export citation
1 - Strategic customer management
-
- Book:
- Strategic Customer Management
- Published online:
- 05 April 2013
- Print publication:
- 28 March 2013, pp 3-36
-
- Chapter
- Export citation