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French for Marketing
- Using French in Media and Communications
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- 22 January 1998
4 - Les promotions de ventes (stimulation, intervention)
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- 22 January 1998, pp 43-56
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Réponses modèles
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- 22 January 1998, pp 223-344
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6 - L'importance de la presse et de la télévision dans le domaine de la publicité
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- 22 January 1998, pp 73-84
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Liste des sigles
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- 22 January 1998, pp xiii-xvi
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Glossaire
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- 22 January 1998, pp 211-222
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13 - L'informatisation des systèmes documentaires
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- 22 January 1998, pp 181-194
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12 - La maison d'édition (pratique et structure, fabrication et commercialisation)
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- 22 January 1998, pp 165-180
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Première partie: actions publicitaires
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- 22 January 1998, pp 1-2
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2 - Deux formes de publicité
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- 22 January 1998, pp 17-28
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Avant-propos
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- 22 January 1998, pp xi-xi
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14 - L'organisation et la gestion des fonds de documents dans les bibliothèques
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- 22 January 1998, pp 195-210
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Contents
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- 22 January 1998, pp vii-x
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9 - La communication audiovisuelle (Arte: chaîne de télévision européenne, nouvelles technologies: câble, satellite)
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- 22 January 1998, pp 120-135
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3 - La créativité en matière de publicité
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- 22 January 1998, pp 29-42
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Deuxieme partie: Information et communication
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- 22 January 1998, pp 99-101
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Bibliographie sélective
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- 22 January 1998, pp 345-350
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1 - Les acteurs de la publicité (les agences, les annonceurs, les supports)
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- 22 January 1998, pp 3-16
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7 - La réglementation de la publicité en France
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- 22 January 1998, pp 85-98
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11 - La politique de communication (analyse de l'image de marque)
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- 22 January 1998, pp 150-164
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