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9 - Simulation concepts and methods

Published online by Cambridge University Press:  14 May 2010

Don Dayananda
Affiliation:
Central Queensland University
Richard Irons
Affiliation:
Central Queensland University
Steve Harrison
Affiliation:
University of Queensland
John Herbohn
Affiliation:
University of Queensland
Patrick Rowland
Affiliation:
Curtin University of Technology, Perth
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Summary

The term ‘simulation’ is widely used nowadays, and most people have their own view of its meaning. In general, to ‘simulate’ means to mimic or capture the essence of something, without attaining reality. In management applications, simulation typically involves developing a model of a business or economic system, and then performing experiments using this model to predict how the real system would behave under a range of management policies. In that financial models have been used repeatedly in earlier chapters, the importance of modelling will come as no surprise here. But when discussing simulation, attention to aspects of modelling becomes even more important since simulation models are often highly complex representations of business systems.

While many quantitative techniques take a well-recognized form, simulation differs in its great flexibility, variety of applications and variations in form. These features, while highly valuable for modelling complex business systems, make this a difficult methodology to explain and to comprehend. In fact, simulation has been described as ‘more art than science’. Proficiency with this technique cannot readily be gained in the classroom. Considerable hands-on experience from repeatedly designing, developing and performing experiments with a number of different models is also necessary. But even for readers who will not be engaged in developing complex models, an understanding of simulation concepts is indispensable because of the widespread use of this methodology.

The financial models encountered in earlier chapters, typically developed on a spread-sheet, may be regarded as a form of simulation.

Type
Chapter
Information
Capital Budgeting
Financial Appraisal of Investment Projects
, pp. 153 - 184
Publisher: Cambridge University Press
Print publication year: 2002

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