Research Article
Correlation, Causation, and Smoking Initiation among Youths
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- 03 March 2004, pp. 431-440
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MEASUREMENT
How Businesses Buy Advertising Agency Services: A Way to Segment Advertising Agencies' Markets?
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- 01 July 2003, pp. 86-95
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Research Article
Account Planning: Current Agency Perspectives on an Advertising Enigma
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- 18 August 2003, pp. 235-245
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MANAGEMENT SLANT
Management Slant
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- 18 August 2003, pp. 247-250
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TWO CRITICAL ISSUES: CREATIVITY AND GENDER
What Is Creative to Whom and Why? Perceptions in Advertising Agencies
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- 01 July 2003, pp. 96-110
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MANAGEMENT SLANT
Management Slant
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- 03 March 2004, pp. 445-448
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TWO CRITICAL ISSUES: CREATIVITY AND GENDER
Gender Issues in Advertising—An Oversight Synthesis of Research: 1970–2002
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- 01 July 2003, pp. 111-129
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BOOK REVIEW
Finding Out: Personal Adventures in Social Research: Discovering What People Think, Say, and Do: by Leo Bogart, Ivan R. Dee, Inc., February 2003, ISBN: 156-6634822, $27.50, 320 pp.
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- 01 July 2003, pp. 130-132
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