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Finding Out: Personal Adventures in Social Research: Discovering What People Think, Say, and Do: by Leo Bogart, Ivan R. Dee, Inc., February 2003, ISBN: 156-6634822, $27.50, 320 pp.

Published online by Cambridge University Press:  01 July 2003

B. STUART TOLLEY
B. STUART TOLLEY
Affiliation:
Tolley Research
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Extract

This book is a lot more than what the title might imply. It is not just a well-written romp through Bogart's professional life and his findings about everyday behavior. Bogart's conclusions apply to both market research and public opinion polling and also to major parts of our world. He has data.

Type
BOOK REVIEW
Information
Journal of Advertising Research , Volume 43 , Issue 1 , March 2003 , pp. 130 - 132
Copyright
© Copyright © 1960-2003, The ARF

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