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10 - Ford Motor Company: Moving Forward in Australia

Published online by Cambridge University Press:  05 June 2012

Danny Samson  and
Prakash J. Singh
By
Brett Allen
Danny Samson
Affiliation:
University of Melbourne
Prakash J. Singh
Affiliation:
University of Melbourne
Brett Allen
Affiliation:
Ford Australia
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Summary

Ford motor company – the beginning

The true beginning of the Ford Motor Company will probably never be known as it was born from Henry Ford's relentless efforts to develop a technology that would rapidly replace the horse-drawn carriages of the time and supply motor vehicles to the world. One of the most pivotal points in the history is the first recorded vehicle Henry Ford ever built. Named the Quadricycle, it was constructed at the rear of his and wife Clara's home at 58 Bagley Avenue, Detroit in 1896 (Banham and Newman, 2002).

The Ford Motor Company formally began when the articles of incorporation were signed in Detroit, Michigan on 16 June 1903. At this time Henry Ford and eleven other modern industrialists had a total capitalised sum of $28,000 USD. These funds would lead to the growth and development one of the largest and most successful automotive companies in the world today. Persistence during the early days of incorporation paid off for the Ford Motor Company and the first record of sale was to a Detroit Physician on 20 July 1903, thus the Ford Motor Company began (Brinkley 2003).

From humble beginnings behind his family home, a key differentiating strength of the Ford Motor Company has been its ability to continue to develop new ways of doing things. This pursuit of excellence and continued ability to re-invent itself and move with the times, has helped the Ford Motor Company become a global leader in today's automotive industry.

Type
Chapter
Information
Operations Management
An Integrated Approach
 , pp. 518 - 526
Publisher: Cambridge University Press
Print publication year: 2008

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References

Banham, R. and Newman, P. 2002. The Ford Century 100 Years. Korea: Ford Motor Company.Google Scholar
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Mol, M. J. (2003). ‘Purchasing's strategic relevance.’ Journal of Purchasing and Supply Management, 9(1): 43–50.CrossRefGoogle Scholar
Womack, J. P., Jones, D. T. et al. 1990. The Machine that Changed the World. New York: Harper Perennial – Harper Collins.Google Scholar

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