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3 - Making the services outsourcing decision

Published online by Cambridge University Press:  05 June 2012

Ronan McIvor
Affiliation:
University of Ulster
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Summary

Introduction

Outsourcing has become a critical strategic decision that allows organisations to develop and leverage the capabilities required to compete in today's global business environment. Leading firms have been adopting more sophisticated outsourcing strategies, and have been outsourcing core processes such as design, engineering, customer service and marketing. These organisations have been benefiting greatly from accessing the specialist capabilities of vendors in a range of business processes. Leveraging the capabilities of more capable vendors allows organisations to outsource more critical business processes and enhance their own core capabilities that drive competitive advantage. However, many organisations are failing to capitalise on the opportunities offered by outsourcing, and often rush into outsourcing without fully understanding the complexities and risks. Selecting the most appropriate sourcing strategy encompasses a number of critical issues including the implications for competitive advantage, vendor capabilities, risks in the supply market and achieving a balance between the use of formal contracts and collaborative relationships.

This chapter presents a framework for identifying suitable outsourcing strategies for business processes. Integrating transaction cost economics (TCE) and the resource-based view (RBV), the framework provides a mechanism for understanding which processes should be kept internal and which should be outsourced, based on both organisational capability and opportunism considerations. The chapter is structured as follows. An overview of TCE and the RBV is presented, along with a rationale for integrating both theories into outsourcing decision-making.

Type
Chapter
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Publisher: Cambridge University Press
Print publication year: 2010

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References

Saunders, C., Gebelt, M. and Hu, Q. (1997). Achieving Success in Information Systems Outsourcing, California Management Review, 39(2), 63–79CrossRefGoogle Scholar
Lacity, M. and Hirschheim, R. (1993). The Information Systems Outsourcing Bandwagon, Sloan Management Review, 35(1), 73–86.Google Scholar
Barthélemy, J. (2003). The Seven Deadly Sins of Outsourcing, Academy of Management Executive, 17(2), 87–98.Google Scholar
Harris, A., Giunipero, L. C. and Hult, G. (1998). Impact of Organisational and Contract Flexibility on Outsourcing Contracts, Industrial Marketing Management, 27, 373–84.CrossRefGoogle Scholar
Richmond, W., Seidmann, A. and Whinston, A. (1992). Incomplete Contracting Issues in Information Systems Development Outsourcing, Decision Support Systems, 8(5), 459–77.CrossRefGoogle Scholar
Gottfredson, M., Puryear, R. and Phillips, S. (2005). Strategic Sourcing: From Periphery to the Core, Harvard Business Review, 83(2), 132–9.Google ScholarPubMed
Williamson, O. E. (1985). The Economic Institutions of Capitalism: Firms, Markets and Relational Contracting, New York: Free PressGoogle Scholar
Williamson, O. E. (1975). Markets and Hierarchies, New York: Free PressGoogle Scholar
Coase, R. (1937). The Nature of the Firm, Economica, 4, 386–405.CrossRefGoogle Scholar
Peteraf, M. A. (1993). The Cornerstones of Competitive Advantage: A Resource-Based View, Strategic Management Journal, 14, 179–91CrossRefGoogle Scholar
Barney, J. B. (1991). Firm Resources and Sustained Competitive Advantage, Journal of Management, 17(1), 99–120.CrossRefGoogle Scholar
Reed, R. and DeFillippi, R. (1990). Causal Ambiguity, Barriers to Imitation, and Sustainable Competitive Advantage, Academy of Management Review, 15(1), 88–102.CrossRefGoogle Scholar
Dedrick, J. and Kraemer, K. L. (2005). The Impacts of IT on Firm and Industry Structure: The Personal Computer Industry, California Management Review, 47(3), 122–42.CrossRefGoogle Scholar
Madhok, A. (2002). Reassessing the Fundamentals and Beyond: Ronald Coase, the Transaction Cost and Resource-Based Theories of the Firm and Institutional Structure of Production, Strategic Management Journal, 23, 535–50.CrossRefGoogle Scholar
Poppo, L. and Zenger, T. (2002). Do Formal Contracts and Relational Governance Function as Substitutes or Complements? Strategic Management Journal, 23, 707–25.CrossRefGoogle Scholar
Baker, G., Gibbons, R. and Murphy, K. (2002). Relational Contracts and the Theory of the Firm, Quarterly Journal of Economics, 117, 39–84.CrossRefGoogle Scholar
Linder, J. (2004). Outsourcing as a Strategy for Driving Transformation, Strategy and Leadership, 32(6), 26–31CrossRefGoogle Scholar
Mazzawi, E. (2002). Transformational Outsourcing, Business Strategy Review, 13(3), 39–43.CrossRefGoogle Scholar
Saunders, C., Gebelt, M. and Hu, Q. (1997). Achieving Success in Information Systems Outsourcing, California Management Review, 39(2), 63–79CrossRefGoogle Scholar
Lacity, M. and Hirschheim, R. (1993). The Information Systems Outsourcing Bandwagon, Sloan Management Review, 35(1), 73–86.Google Scholar
Barthélemy, J. (2003). The Seven Deadly Sins of Outsourcing, Academy of Management Executive, 17(2), 87–98.Google Scholar
Harris, A., Giunipero, L. C. and Hult, G. (1998). Impact of Organisational and Contract Flexibility on Outsourcing Contracts, Industrial Marketing Management, 27, 373–84.CrossRefGoogle Scholar
Richmond, W., Seidmann, A. and Whinston, A. (1992). Incomplete Contracting Issues in Information Systems Development Outsourcing, Decision Support Systems, 8(5), 459–77.CrossRefGoogle Scholar
Gottfredson, M., Puryear, R. and Phillips, S. (2005). Strategic Sourcing: From Periphery to the Core, Harvard Business Review, 83(2), 132–9.Google ScholarPubMed
Williamson, O. E. (1985). The Economic Institutions of Capitalism: Firms, Markets and Relational Contracting, New York: Free PressGoogle Scholar
Williamson, O. E. (1975). Markets and Hierarchies, New York: Free PressGoogle Scholar
Coase, R. (1937). The Nature of the Firm, Economica, 4, 386–405.CrossRefGoogle Scholar
Peteraf, M. A. (1993). The Cornerstones of Competitive Advantage: A Resource-Based View, Strategic Management Journal, 14, 179–91CrossRefGoogle Scholar
Barney, J. B. (1991). Firm Resources and Sustained Competitive Advantage, Journal of Management, 17(1), 99–120.CrossRefGoogle Scholar
Reed, R. and DeFillippi, R. (1990). Causal Ambiguity, Barriers to Imitation, and Sustainable Competitive Advantage, Academy of Management Review, 15(1), 88–102.CrossRefGoogle Scholar
Dedrick, J. and Kraemer, K. L. (2005). The Impacts of IT on Firm and Industry Structure: The Personal Computer Industry, California Management Review, 47(3), 122–42.CrossRefGoogle Scholar
Madhok, A. (2002). Reassessing the Fundamentals and Beyond: Ronald Coase, the Transaction Cost and Resource-Based Theories of the Firm and Institutional Structure of Production, Strategic Management Journal, 23, 535–50.CrossRefGoogle Scholar
Poppo, L. and Zenger, T. (2002). Do Formal Contracts and Relational Governance Function as Substitutes or Complements? Strategic Management Journal, 23, 707–25.CrossRefGoogle Scholar
Baker, G., Gibbons, R. and Murphy, K. (2002). Relational Contracts and the Theory of the Firm, Quarterly Journal of Economics, 117, 39–84.CrossRefGoogle Scholar
Linder, J. (2004). Outsourcing as a Strategy for Driving Transformation, Strategy and Leadership, 32(6), 26–31CrossRefGoogle Scholar
Mazzawi, E. (2002). Transformational Outsourcing, Business Strategy Review, 13(3), 39–43.CrossRefGoogle Scholar

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