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4 - Flow Experience in Cyberspace: Current Studies and Perspectives

Published online by Cambridge University Press:  05 June 2012

By
Alexander E. Voiskounsky
Edited by
Azy Barak
Alexander E. Voiskounsky
Affiliation:
Moscow Lomonosov State University
Azy Barak
Affiliation:
University of Haifa, Israel
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Summary

Cyberspace constitutes a specific environment; the investigations in this field are based either on the original cyberspace-dependent methods and theories, or on universal theories and methods worked out in diverse areas of knowledge, not necessarily closely connected with cyberspace. A psychological theoretical construct (with vast practical perspectives) introduced by Csikszentmihalyi, (2000/1975) known as optimal, or flow experience, alongside the methods of its measurement, basically refer to the universal, that is, nonspecific theoretical and methodological background. This traditional methodology was adapted and accepted within cyberspace; it represents a growing area of the investigators' activity in the field.

Like many other investigations of human behavior in cyberspace, flow-related studies are of both practical and theoretical significance. The practical significance is associated with the challenges deriving from business: a large body of research is stimulated by business expectations of acquiring advantages in the quality of offers to be suggested to customers. The theoretical significance stems from a supposition that optimal experience is an important construct mediating human activity in cyberspace, and thus represents a special level of psychological mediation of mental processes. The mechanisms of multiple mediation and remediation of a previously mediated experience are known to affect human psychic development (Cole, 1996; Vygotsky, 1962).

In this chapter, major research directions are presented and discussed, referring to the optimal, or flow, experience studies conducted within cyberspace environments.

Type
Chapter
Information
Psychological Aspects of Cyberspace
Theory, Research, Applications
 , pp. 70 - 101
Publisher: Cambridge University Press
Print publication year: 2008

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