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16 - Organization-Specific Strategies

Published online by Cambridge University Press:  05 June 2012

Michael A. Gollin
Affiliation:
Venable LLP, Washington DC
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Summary

Having described the innovation cycle, the dynamics of the intellectual property system, and the steps of strategic management, the last part of the book addresses strategies on a global stage. This chapter illustrates how strategy tools and practices can be applied in different situations. First, we consider how IP management practices change with the growth stage of an organization, from start-up to large multinational corporations. Second, we review how IP management differs by industry and innovation community, including life sciences, electronics, consumer products, entertainment, and nonprofit research institutions, and public performances. Third, we summarize differences between the practices suitable for particular technologies – biological materials, electromechanical equipment, and software. A strategic approach leads to IP management practices specific to each of these situations.

DIFFERENT GROWTH STAGES

IP practices change with the age of an organization. Early on, organizations protect just a few key assets with IP rights, relying on informal protection where possible. A middle sized organization expands its portfolio. Later, the organization has several portfolios of patents, trademarks, trade secrets, and copyrights, and a specialized intellectual property team to manage them. As shown in Table 16.1, the basic tools described earlier are used to produce different results for early, mid-, and late stage companies.

A startup or emerging company tends to depend heavily on trade secrets rather than patents and typically takes the simplest, least expensive measures to protect its trade secrets, using employee confidentiality agreements and nondisclosure agreements with outsiders.

Type
Chapter
Information
Driving Innovation
Intellectual Property Strategies for a Dynamic World
, pp. 289 - 307
Publisher: Cambridge University Press
Print publication year: 2008

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