Zirconia oxynitride rare-earth-doped pigments were prepared by ammonolysis of the zirconium rare-earth oxides, previously synthesized using the citrate complexation/calcination route. Different coloration has been obtained, the intensity of which is a function of the nitrogen amount in the case of the oxynitrides; in the case of the oxides, both color and intensity depend on the doping amount of rare earth. The obtained phases, Zr(1−x)CexO2, Zr(1−x)RxO(2−x/2)□x/2, with R = Eu or Er and Zr(1−x)RxO(2−x/2−3/2y)Ny□x/2■y/2 (R = Ce, Eu, and Er), have been characterized by x-ray powder diffraction, scanning electron microscopy, and reflectance spectra data. These results show that the phases with minor rare-earth concentration adopt a baddeleyite-type structure, with a monoclinic symmetry, space group P21/c. By increasing the rare-earth doping, the obtained phases crystallize with the fluorite structure with tetragonal (P42/nmc) or cubic symmetry (Fm¯3m). On the other hand, the study of the magnetic properties of the oxides and oxynitrides indicate a paramagnetic behavior, and in the case of the cerium oxide, the nitridation process produces the reduction from Ce4+ to Ce3+. Diffuse reflectance data and CIE-LAB color coordinates suggest that these ceramics based on nitrogen containing zirconia are expected to be promising candidates as new ecological inorganic pigments.