Visions of media spanning the globe and connecting cultures have been around at least since the birth of telegraphy, yet they have always fallen short of realities. Nevertheless, with the internet, a global infrastructure has emerged, which, together with mobile and smartphones, has rapidly changed the media landscape. This far-reaching digital connectedness makes it increasingly clear that the main implications of media lie in the extent to which they reach into everyday life. This article puts this reach into historical context, arguing that, in the pre-modern period, geographically extensive media networks only extended to a small elite. With the modern print revolution, media reach became both more extensive and more intensive. Yet it was only in the late nineteenth century that media infrastructures penetrated more widely into everyday life. Apart from a comparative historical perspective, several social science disciplines can be brought to bear in order to understand the ever more globalizing reach of media infrastructures into everyday life, including its limits. To date, the vast bulk of media research is still concentrated on North America and Europe. Recently, however, media research has begun to track broader theoretical debates in the social sciences, and imported debates about globalization from anthropology, sociology, political science, and international relations. These globalizing processes of the media research agenda have been shaped by both political developments and changes in media, including the Cold War, decolonization, the development of the internet and other new media technologies, and the rise of populist leaders.

In 1975, the OECD created a research committee entitled ‘Interfutures. Research project into the development of the advanced industrial societies in harmony with the developing world’. The purpose of Interfutures was to examine how the new tools of futures research could be put to use in order to shape strategies for dealing with a new phenomenon of ‘interdependence’, and to set out a ‘long-term vision’ of the Western world. This article argues that Interfutures was appointed in order to draft an alternative image of the future to two radical visions of the early 1970s. The first was the so-called New International Economic Order. The second was the 1972 Club of Rome report, The limits to growth. As a response to these two visions, Interfutures presented a vision of globalization as a process oriented around an expanding world market, piloted by Western interests and continued resource extraction.

Throughout the 1970s, journalists and leaders in the Global South organized around the concept of a New International Information Order (NIIO), premised upon the self-determination of news access and production. Though largely forgotten today, the NIIO constituted a key platform of the ‘Third World’ solidarity movement. Latin America was a prominent site for NIIO activism, and this article examines the regional and local meetings that frequently brought together governing officials, reporters, and academics. Focusing on the shifting expectations of exiled Latin Americans living in Mexico City, the article explores the domestic political factors that eventually attenuated enthusiasm for the NIIO. By the late 1970s, Latin American advocates argued that repressive governments could not be trusted to safeguard socially responsible information initiatives, such as regional wire services. Moreover, they underscored that national democratization was necessary before global inequities could be resolved.