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Part I - Introductory Topics for Everyone
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9 - Ethics in Controlled Experiments
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Part III - Complementary and Alternative Techniques to Controlled Experiments
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Part V - Advanced Topics for Analyzing Experiments
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21 - Sample Ratio Mismatch and Other Trust-Related Guardrail Metrics
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3 - Twyman’s Law and Experimentation Trustworthiness
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2 - Running and Analyzing Experiments
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13 - Instrumentation
- from Part IV - Advanced Topics for Building an Experimentation Platform
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12 - Client-Side Experiments
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1 - Introduction and Motivation
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Preface
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Contents
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18 - Variance Estimation and Improved Sensitivity: Pitfalls and Solutions
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22 - Leakage and Interference between Variants
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7 - Metrics for Experimentation and the Overall Evaluation Criterion
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11 - Observational Causal Studies
- from Part III - Complementary and Alternative Techniques to Controlled Experiments
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5 - Speed Matters
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16 - Scaling Experiment Analyses
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Part II - Selected Topics for Everyone
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23 - Measuring Long-Term Treatment Effects
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