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44 - Changing Cultures and Society

Published online by Cambridge University Press:  07 May 2010

Ervin Staub
Affiliation:
University of Massachusetts, Amherst
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Summary

For wide-ranging change in personalities to occur, changes in culture and social institutions are required, and vice versa. Change can be initiated at any point. However, it is essential, when change begins in the personalities and values of groups of individuals, that this be followed by or codified in change in the culture: that is, changes in the functioning of institutions or the creation of new institutions. Such cultural change is required for individual change to be supported and for it to spread to a substantial degree. It is the actions of collectivities, of groups, and of nations that create antagonism or build positive connection and cooperation.

creating systems of positive reciprocity

Frequently, those concerned with peace focus on already existing antagonisms and hostility. For example, relations between the United States and the U.S.S.R. have been characterized by a cycle of negative reciprocity and retaliation for harmful actions, imagined or real (Deutsch, 1983: Osgood, 1962; White, 1984). Proposals for change often focus on halting or reversing the cycle, for example, by unilateral positive acts designed to encourage reciprocation by the other party (Osgood, 1962; White, 1984). The focus of such proposals has usually been arms control and disarmament, with the hope that reciprocal actions can lead to a diminished nuclear threat.

However, research on reciprocity indicates that reactions to another's behavior greatly depend on the intentions attributed to the other (Schopler, 1970; Staub, 1978).

Type
Chapter
Information
The Psychology of Good and Evil
Why Children, Adults, and Groups Help and Harm Others
, pp. 483 - 488
Publisher: Cambridge University Press
Print publication year: 2003

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References

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Schopler, J. (1970). An attribution analysis of some determinants of reciprocating a benefit. In J. Macaulay & L. Berkowitz (Eds.), Altruism and helping behavior (pp. 231–241). New York: Academic Press
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  • Changing Cultures and Society
  • Ervin Staub, University of Massachusetts, Amherst
  • Book: The Psychology of Good and Evil
  • Online publication: 07 May 2010
  • Chapter DOI: https://doi.org/10.1017/CBO9780511615795.045
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  • Changing Cultures and Society
  • Ervin Staub, University of Massachusetts, Amherst
  • Book: The Psychology of Good and Evil
  • Online publication: 07 May 2010
  • Chapter DOI: https://doi.org/10.1017/CBO9780511615795.045
Available formats
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  • Changing Cultures and Society
  • Ervin Staub, University of Massachusetts, Amherst
  • Book: The Psychology of Good and Evil
  • Online publication: 07 May 2010
  • Chapter DOI: https://doi.org/10.1017/CBO9780511615795.045
Available formats
×