Book contents
- Frontmatter
- Contents
- Foreword
- Preface
- Acknowledgments
- Abbreviations
- Introduction: The Invisible Infrastructure of Innovation
- PART I INTELLECTUAL PROPERTY DYNAMICS IN SOCIETY
- PART II BASICS OF MANAGING INTELLECTUAL PROPERTY IN ORGANIZATIONS
- PART III STEPS TO STRATEGIC MANAGEMENT OF INTELLECTUAL PROPERTY
- 8 Becoming Strategic
- 9 Strategy Tools: Policies and Practices for Managing Intellectual Property
- 10 A Menu of Strategy Options
- 11 Evaluating Internal Resources and the External Environment
- 12 Placing a Financial Value on Intellectual Property Assets
- 13 Accessing Innovations of Others
- 14 Acquiring and Policing Intellectual Property Rights
- 15 Doing Innovation Deals
- PART IV STRATEGIES ON A GLOBAL STAGE
- APPENDIX A Excerpts from TRIPS Agreement
- APPENDIX B Intellectual Property Non-Policy
- APPENDIX C Intellectual Property Assessment Questionnaire
- APPENDIX D Research Tools for Obtaining Intellectual Property Information
- Bibliography
- Index
9 - Strategy Tools: Policies and Practices for Managing Intellectual Property
Published online by Cambridge University Press: 05 June 2012
- Frontmatter
- Contents
- Foreword
- Preface
- Acknowledgments
- Abbreviations
- Introduction: The Invisible Infrastructure of Innovation
- PART I INTELLECTUAL PROPERTY DYNAMICS IN SOCIETY
- PART II BASICS OF MANAGING INTELLECTUAL PROPERTY IN ORGANIZATIONS
- PART III STEPS TO STRATEGIC MANAGEMENT OF INTELLECTUAL PROPERTY
- 8 Becoming Strategic
- 9 Strategy Tools: Policies and Practices for Managing Intellectual Property
- 10 A Menu of Strategy Options
- 11 Evaluating Internal Resources and the External Environment
- 12 Placing a Financial Value on Intellectual Property Assets
- 13 Accessing Innovations of Others
- 14 Acquiring and Policing Intellectual Property Rights
- 15 Doing Innovation Deals
- PART IV STRATEGIES ON A GLOBAL STAGE
- APPENDIX A Excerpts from TRIPS Agreement
- APPENDIX B Intellectual Property Non-Policy
- APPENDIX C Intellectual Property Assessment Questionnaire
- APPENDIX D Research Tools for Obtaining Intellectual Property Information
- Bibliography
- Index
Summary
IP managers perform their jobs by establishing certain policies and practices, grouped here into six categories. An overarching policy on managing IP sets the basic guidelines for an organization, and links the other categories together. Personnel practices ensure that rights flow properly from employees. Good IP portfolio management increases assets and avoids liabilities to outsiders. Sound practices for procurement (supply chain management) help aggregate IP rights in the organization and avoid liability to suppliers. Effectivepartnering practices avoid loss of rights, and help promote development of good ideas.Policing activities help maintain control over innovations, and if necessary lead to enforcement actions. These “Six Ps” provide a basis for managing costs, and for continuous reassessment, and are the foundation for good IP management in all organizations.
Like crafts and farming, intellectual property management relies on certain tools and practices to shape starting materials into desired end products. This chapter introduces the basic management tools and practices that an innovation chief and IP manager can use to drive the innovation cycle.
THE SIX PS: POLICIES AND PRACTICES
Managing intellectual property in an organization regulates all three steps of the innovation cycle: the individual's creative act in conceiving a new idea; the organization's development, adoption, and marketing of that new idea; and the flow of the innovation into the accessible domain. By managing intellectual property, an organization can take an individual's new idea and cultivate and grow it into legally recognized rights shared by increasingly broader groups of people, first inside and then outside the organization, and can regulate the passage of the innovation from the IP domain to the accessible domain.
- Type
- Chapter
- Information
- Driving InnovationIntellectual Property Strategies for a Dynamic World, pp. 147 - 162Publisher: Cambridge University PressPrint publication year: 2008