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Chapter 9 - Motivating Boundary-Spanning Employees to Engage External Stakeholders

Insights from Stakeholder Marketing

from Part III - Stakeholder Theory in the Business Disciplines

Published online by Cambridge University Press:  01 May 2019

By
CB Bhattacharya  and
Daniel Korschun
Edited by
Jeffrey S. Harrison ,
Jay B. Barney ,
R. Edward Freeman  and
Robert A. Phillips
Jeffrey S. Harrison
Affiliation:
University of Richmond
Jay B. Barney
Affiliation:
University of Utah
R. Edward Freeman
Affiliation:
University of Virginia
Robert A. Phillips
Affiliation:
York University, Toronto
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The Cambridge Handbook of Stakeholder Theory , pp. 147 - 162
Publisher: Cambridge University Press
Print publication year: 2019

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