Chapter 3 concerns attitudes as well as attitude dimensions and structure, including ambivalence. Attitudes have both a memory component and a judgment component. This aspect is important because recognizing attitude change is not possible without recognizing that these two components are part of attitudes. The chapter also covers the relation between attitude relevant memories and evaluative judgments, my research on specific and general attitudes toward objects and behaviors, including actions and inactions, and the degree to which attitudes predict behavior, including a meta-meta-analysis of the attitude behavior relation.