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Action and Inaction in a Social World
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  • Publisher: Cambridge University Press
  • Expected online publication date: January 2021
  • Print publication year: 2021
  • Online ISBN: 9781108878357
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Book description

This book explains how actions and inactions arise and change in social contexts, including social media and face-to-face communication. Its multidisciplinary perspective covers research from psychology, communication, public health, business studies, and environmental sciences. The reader can use this cutting-edge approach to design and interpret effects of behavioral change interventions as well as replicate the materials and methods implemented to study them. The author provides an organized set of principles that take the reader from the formation of attitudes and goals, to the structure of action and inaction. It also reflects on how cognitive processes explain excesses of action while inaction persists elsewhere. This practical guide summarises the best practices persuasion and behavioral interventions to promote changes in health, consumer, and social behaviors.

Reviews

'This book is a treasure. After decades of work by psychologists illuminating processes that unfold in the minds of thinkers, the volume combines that literature with the most important of psychological phenomena: action. At just the right time, Dolores Albarracin has delivered a tour de force.  It is a must for anyone interested in changing the world for the better.'

Jon A. Krosnick - Frederic O. Glover Professor in Humanities and Social Sciences, Stanford University, California

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