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Introduction
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List of figures
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- 29 July 2010, pp ix-xi
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Foreword
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- 29 July 2010, pp xv-xvi
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List of tables
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- 29 July 2010, pp xii-xiii
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5 - The proto-image of Real Madrid
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- 29 July 2010, pp 145-175
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List of contributing authors
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- 29 July 2010, pp xiv-xiv
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1 - The virtuous circle of value creation in the sports industry
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- 29 July 2010, pp 7-21
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Index
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- 29 July 2010, pp 262-266
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Frontmatter
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- 29 July 2010, pp i-iv
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4 - Value creation in two of the most prestigious Spanish football clubs
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- 29 July 2010, pp 103-144
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Appendix II - Strategic evaluation of sponsorship and patronage
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- 29 July 2010, pp 220-228
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Dedication
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2 - Value creation and performance criteria for sport entities
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- 29 July 2010, pp 22-59
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Contents
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Value Creation and Sport Management
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- 29 July 2010