I have lived my life combining my passions for Inspirational Leadership, Peak Performance, Brand Building, Sustainability and Sport. As the Worldwide CEO of Ideas Company Saatchi and Saatchi, I touch many great organizations and work closely with Procter and Gamble, Toyota, Sony Ericsson, Novartis, General Mills, Visa, JC Penney, Guinness and Lexus. Many of these successful (and great) companies have strong commercial partnerships in the world of sport. As Chairman of USA Rugby I'm involved in leading the charge to inspire Americans to fall in love with the great game of rugby and to bring the United States into the world rugby arena. As CEO in Residence at the Judge Business School of Cambridge University, I'm involved with helping Cambridge MBAs define what it takes to fully realize their potential as tomorrow's leaders. And above all, I'm dedicated to the idea that the role of business is to make the world a better place for everyone.

To do this, all businessmen and students of business have to provide inspirational leadership in four areas: economic sustainability, environmental sustainability, social sustainability and cultural sustainability. I am firmly of the view that sport is the number one medium and vehicle for achievement globally and locally in all these four areas.