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25 - Emotionally Colored Cognition

from Section B - Learning and Memory

Published online by Cambridge University Press:  05 August 2016

Robert J. Sternberg
Affiliation:
Cornell University, New York
Susan T. Fiske
Affiliation:
Princeton University, New Jersey
Donald J. Foss
Affiliation:
University of Houston
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Summary

Intellectual curiosity can take you to unexpected places. Scientists often do not anticipate the future applications of their research. My research into emotional influences on memory is a good example. I did not expect it to deepen our understanding of personal and interpersonal relationships. This essay describes my work in this field as well as that of many others who built on those early findings.

Mood-Dependent Memory Retrieval

In 1979 I became curious about odd effects that psychotropic drugs and multiple-personality disorders have on memory. I wondered if strong emotions could effectively color-code memories that then get stored in separate cerebral storage bins. In other words, do people store memories of what occurs when they are sad in one “compartment,” while relegating into separate storage bins the memories that they form when they are happy, or angry, or frightened, and so on? And, if this is true, could a memory formed when someone felt sad best be retrieved later if the person re-entered a sad emotional state? I called this idea the “mood-dependent retrieval” hypothesis. That basic idea, like a loyal old bird dog, has been retrieving meaty research findings ever since.

In early tests of this hypothesis, my graduate students and I induced college-student volunteers to experience several minutes of happiness or sadness. We did this by asking them to judge the artistry of upbeat or bummer films or music, or by asking them to imagine or recall a happy or sad experience and rate its vividness. Variants of these mood-priming tricks have been used in countless experiments since. Typically, after the mood induction, subjects would be tested on the cognitive task of primary interest to us. This task was usually presented as a separate experiment in order to circumvent subjects consciously enacting the role of a “happy” or “sad” person.

In our first experiment using such mood-inductions, we asked participants to memorize two lists of words. They learned one list in a happy mood and another in a sad mood. Later they were returned to one or the other mood and asked to recall both word lists. Regardless of whether they were happy or sad, participants recalled many more words if the mood in which they first learned the words matched their mood when they recalled them later on.

Mood-dependent retrieval also affected people's ability to recall brief stories or photographic scenes.

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Chapter
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Scientists Making a Difference
One Hundred Eminent Behavioral and Brain Scientists Talk about Their Most Important Contributions
, pp. 123 - 127
Publisher: Cambridge University Press
Print publication year: 2016

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References

Bower, G. H. (1981). Mood and memory. American Psychologist, 36, 129–148.Google Scholar
Bower, G. H., & Forgas, J. P. (2000). Affect, memory, and social cognition. In Eich, E. et al. (eds.), Cognition and emotion. Oxford: Oxford University Press, chapter 3, pp. 87–169.
Bower, G. H., & Forgas, J. P. (2001). Mood and social memory. In Forgas, J. P. (ed.), Affect and social cognition. Mahwah: Lawrence Erlbaum Associates, chapter 5, pp. 95–120.

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