Skip to main content Accessibility help
×
Hostname: page-component-848d4c4894-mwx4w Total loading time: 0 Render date: 2024-06-15T22:46:48.949Z Has data issue: false hasContentIssue false

A12 - Is the Brazilian giant finally awakening?

Published online by Cambridge University Press:  05 July 2011

Umberto Celli
Affiliation:
University of São Paulo
Jean-Pierre Lehmann
Affiliation:
IMD
Fabrice Lehmann
Affiliation:
Evian Group at IMD
Get access

Summary

Over recent years, Brazil has emerged on the international scene as one of the world's fastest-growing emerging economies and markets alongside Russia, India and China, all of which compose a grouping labelled the ‘BRICs’ by the international financial institution Goldman Sachs in an influential 2003 report.

After the end of the military government in 1985, it took almost a decade of civilian leadership and a series of crises for the country to eventually find a path to economic stability in a politically plural, open and more competitive environment. Strategic reforms, initiated in 1994, have brought about a positive combination of mature democracy, strong and consolidated democratic and republican institutions, with price stability and a diversified economy.

More recently, global growth and income distribution programmes, such as Bolsa Família, have contributed to a decrease in the country's notorious levels of inequality (millions of poor people became consumers for the first time) and to the expansion of the middle class. The country's agricultural sector, which until not long ago was often associated with slavery and the abuse of workers' rights, has also undergone outstanding improvements. Owing to the rapid development of the sugar ethanol industry, Brazilian agriculture is now a symbol of the country's emergence as a social innovator on the world stage.

A large stock of harvested and unused fertile land, a hospitable climate and abundant water have made it possible for Brazil to become a leader in global agricultural commodities markets, with the expansion of its food exports likely to continue given the competitive cost of these commodities.

Type
Chapter
Information
Peace and Prosperity through World Trade
Achieving the 2019 Vision
, pp. 55 - 58
Publisher: Cambridge University Press
Print publication year: 2010

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×