Book contents
- Frontmatter
- Contents
- List of Illustrations
- List of Figures
- List of Tables
- Series Editors' Preface
- Preface
- List of Abbreviations
- 1 Brands and the Evolution of Multinationals
- 2 Leading Firms – The Historical Legacy
- 3 Growth and Survival
- 4 Family Ownership and Managerial Control
- 5 Channel Management
- 6 Diversification Strategies
- 7 Acquiring Brands
- 8 The Life of Brands
- 9 Conclusion
- Appendix 1 Value-Added Chain in Alcoholic Beverages
- Appendix 2 Brands Owned by the Leading Multinationals in 2005
- Appendix 3 Annual Sales for Each Firm in Alcoholic Beverages
- Appendix 4 Selection of the Sample
- Appendix 5 Biographies of the World's Largest Multinationals in Alcoholic Beverages
- Appendix 6 Types of Governance Structures in Distribution, 1900–2005
- Appendix 7 Schematic Representation: Alliances as Dynamic Processes for Acquiring Marketing Knowledge
- Appendix 8 Diversification Strategies
- Appendix 9 Patterns of Diversification within Alcoholic Beverages
- Appendix 10 Schematic Representation: Brands and Marketing Knowledge in Mergers and Acquisitions
- Appendix 11 Evolution of Sales of the World's Leading Brands by Beverage Type
- Bibliography
- Index
- Plate section
Appendix 6 - Types of Governance Structures in Distribution, 1900–2005
Published online by Cambridge University Press: 10 December 2009
- Frontmatter
- Contents
- List of Illustrations
- List of Figures
- List of Tables
- Series Editors' Preface
- Preface
- List of Abbreviations
- 1 Brands and the Evolution of Multinationals
- 2 Leading Firms – The Historical Legacy
- 3 Growth and Survival
- 4 Family Ownership and Managerial Control
- 5 Channel Management
- 6 Diversification Strategies
- 7 Acquiring Brands
- 8 The Life of Brands
- 9 Conclusion
- Appendix 1 Value-Added Chain in Alcoholic Beverages
- Appendix 2 Brands Owned by the Leading Multinationals in 2005
- Appendix 3 Annual Sales for Each Firm in Alcoholic Beverages
- Appendix 4 Selection of the Sample
- Appendix 5 Biographies of the World's Largest Multinationals in Alcoholic Beverages
- Appendix 6 Types of Governance Structures in Distribution, 1900–2005
- Appendix 7 Schematic Representation: Alliances as Dynamic Processes for Acquiring Marketing Knowledge
- Appendix 8 Diversification Strategies
- Appendix 9 Patterns of Diversification within Alcoholic Beverages
- Appendix 10 Schematic Representation: Brands and Marketing Knowledge in Mergers and Acquisitions
- Appendix 11 Evolution of Sales of the World's Leading Brands by Beverage Type
- Bibliography
- Index
- Plate section
Summary
There were multiple governance structures used by firms to distribute alcoholic beverages from the beginning of the twentieth century until the present day. At different times some were more important than others. Using four periods – 1900–1960; 1961–1970; 1971–1990; 1991–2000, 2001–2005 – Table A6.1 summarizes which were the largest alcoholic beverages firms in the world, the predominant geographical scope of their operations and the main governance structures used for distributing alcoholic beverages. When a particular type of governance structure is very common in a specific period, it is represented by (++), when it is common but not a predominant governance structure, it is symbolized by a (+), and when it is not used it is classified with a (0). The bottom row in the table highlights the main types of governance structures used by the world's largest firms in each of the five periods.
The period 1900–1960 is included in this analysis to help explain the rapid pace of change that occurred in international distribution from the 1960s. The benchmark dates used (1960, 1970, 1990, 2000) correspond to periods of change. In each of these periods there were important technological innovations and changes in the strategic role of brands in the growth of firms globally.
Figure a6.1 positions the alternatives means of distribution of alcoholic beverages from 1900 to 2005 along two axes. The vertical axis takes into consideration the level of control of the markets and of the information by the firm.
- Type
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- Information
- Global BrandsThe Evolution of Multinationals in Alcoholic Beverages, pp. 232 - 237Publisher: Cambridge University PressPrint publication year: 2007