Skip to main content Accessibility help
×
Hostname: page-component-848d4c4894-m9kch Total loading time: 0 Render date: 2024-05-27T19:37:20.952Z Has data issue: false hasContentIssue false

Appendix 4 - Selection of the Sample

Published online by Cambridge University Press:  10 December 2009

Teresa da Silva Lopes
Affiliation:
University of Oxford
Get access

Summary

The sample of firms selected for this study relied on several benchmark dates: 1960, 1970, 1980, 1990, 2000, and 2005. The use of multiple benchmark dates avoids possible bias that could occur if only one of the dates had been selected. For example, if only 2005 had been considered, firms that were important in the 1960s or after but which had not remained in the ranking of the world's largest firms until the beginning of the twenty-first century would have been eliminated from this study, either because they had not survived or because they had not kept a pace of growth that allowed them to remain in the official rankings of the largest industrials such as Fortune 500. In the same way, if 1960 had been chosen as the only benchmark date, firms that had emerged as the largest at the end of the period of analysis would not have been included.

Several possible economic criteria could have been used in the selection of the firms to be included in this study. Value added, assets, market capitalization, and sales are just some examples of alternative measures. Although these measures might be equivalent in the long run, they offer valid but distinct perspectives on the performance of firms, each one with its own advantages and drawbacks.

Type
Chapter
Information
Global Brands
The Evolution of Multinationals in Alcoholic Beverages
, pp. 216 - 217
Publisher: Cambridge University Press
Print publication year: 2007

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×