Michael Bacharach has shown how framing is a powerful tool for reconceptualizing game theory. There are different ways of framing strategic interactions. One way is to frame them individualistically, in the “I”-frame. Agents reasoning in the “I”-frame pay attention only to their own pay-offs. They seek to identify best response strategies. Best response strategies produce the best outcome for the agent, whatever other players end up doing. When each player plays a best response strategy then we have a Nash equilibrium, which is a situation where nobody can benefit from changing strategy. Nash equilibrium is the solution concept for game theory considered within the “I”-frame.