What happens when the modern world intrudes upon an isolated mountain region, particularly one that is a borderland par excellence? Patrice Dabrowski examines the moment of “discovery” of the most remote corner of Habsburg Galicia, the Carpathian Mountain region known as the Eastern Beskids and identified with its rugged yet artistically talented highland inhabitants, the Hutsuls. The discovery was facilitated by an ethnographic exhibition in Kołomyja, organized by the Czarnohora branch of the Tatra Society (Towarzystwo Tatrzańskie), which gained renown thanks to the presence of Emperor Franz Joseph at its opening in September 1880. The transformation of the region from terra incognita into a tourist destination for Poles, Ukrainians, and others has local, regional, national, and international dimensions and sheds light on interethnic relations within multiethic Galicia and beyond. This article represents a historiographical meeting point of studies of nations and nationalism, environmental history, and the study of tourism.