Spend time listening to representatives of users and potential users, and couple this intelligence with sound professional judgement. If possible, conduct user testing of website features. Consider the users, the web-based services and the environments in which use will occur as a whole. In this way a picture can be built up of the library's specific user requirements, rather than the theoretical needs of every possible user group.

Become familiar with the key sources of advice and guidance, selectively concentrating on those which are most relevant to this user population.

Develop an accessibility policy for the library service that addresses the particular needs of its users.

Audit the existing web presence, including finding out which are the most visited pages and services (and thus the ones most in need of verification).

Introduce those changes which, the evidence suggests, will have maximum impact, and make the sometimes small adjustments that will benefit as many users as possible at minimum cost. (This will require judgement based on the mapping of the user requirements to guidelines and professional advice.)

Provide appropriate assistive technologies that meet the particular needs of the library's community.

Continually monitor and review what is being achieved, not least by continuing to listen to what the users, and the non-users, are saying.