Book contents
- Frontmatter
- CONTENTS
- Dedication
- List of Figures and Tables
- Preface
- Introduction
- 1 Districts, Networks and Knowledge Brokering
- 2 From the Beginnings to Prohibition
- 3 Post-Prohibition to the 1990s
- 4 Emergence of a Wine Cluster
- 5 Market Growth, Differentiation and Legitimacy
- 6 Cluster Consolidation: Networks, Quality and Wine Tourism
- Conclusion
- Appendix: Interview Questions for North Carolina Winery Owners/Winemakers
- Notes
- Works Cited
- Index
2 - From the Beginnings to Prohibition
- Frontmatter
- CONTENTS
- Dedication
- List of Figures and Tables
- Preface
- Introduction
- 1 Districts, Networks and Knowledge Brokering
- 2 From the Beginnings to Prohibition
- 3 Post-Prohibition to the 1990s
- 4 Emergence of a Wine Cluster
- 5 Market Growth, Differentiation and Legitimacy
- 6 Cluster Consolidation: Networks, Quality and Wine Tourism
- Conclusion
- Appendix: Interview Questions for North Carolina Winery Owners/Winemakers
- Notes
- Works Cited
- Index
Summary
My Lord, [Duke of Bedford]
I have been engaged in a very laborious work for these fifteen years by past, in civilizing a wild barbarous people and endeavouring at least to bring them on a par with our neighbouring colonies. The reason of my small success is owing to the inequality of their Representatives in Assembly. When that is redressed I hope matters will go smoothly. In the meantime I have employed myself in attempting to raise and produce such commodities as Great Britain imports from countries of a parallel latitude, and I can with pleasure inform your grace that I have brought wine and raw silk to a good degree of perfection and if I had my arrears paid I don't doubt but to turn the minds of the people of this province pretty universally this way.
I am, with great respect, &c., GAB JOHNSTON (1749)The author of this letter, Gabriel Johnston, was Governor of North Carolina. Fifteen years earlier he had written to the Board of Trade in London claiming that he had had some success in planting vines around the Cape Fear River and with appropriate financial support could conceivably develop a wine industry in the colony. At that time he had couched his appeal in mercantilist language, asking for a subsidy so that wine could be produced in the North Carolina colony and then shipped to England.
- Type
- Chapter
- Information
- The Modern American Wine IndustryMarket Formation and Growth in North Carolina, pp. 33 - 52Publisher: Pickering & ChattoFirst published in: 2014