Book contents
- Frontmatter
- CONTENTS
- Dedication
- List of Figures and Tables
- Preface
- Introduction
- 1 Districts, Networks and Knowledge Brokering
- 2 From the Beginnings to Prohibition
- 3 Post-Prohibition to the 1990s
- 4 Emergence of a Wine Cluster
- 5 Market Growth, Differentiation and Legitimacy
- 6 Cluster Consolidation: Networks, Quality and Wine Tourism
- Conclusion
- Appendix: Interview Questions for North Carolina Winery Owners/Winemakers
- Notes
- Works Cited
- Index
5 - Market Growth, Differentiation and Legitimacy
- Frontmatter
- CONTENTS
- Dedication
- List of Figures and Tables
- Preface
- Introduction
- 1 Districts, Networks and Knowledge Brokering
- 2 From the Beginnings to Prohibition
- 3 Post-Prohibition to the 1990s
- 4 Emergence of a Wine Cluster
- 5 Market Growth, Differentiation and Legitimacy
- 6 Cluster Consolidation: Networks, Quality and Wine Tourism
- Conclusion
- Appendix: Interview Questions for North Carolina Winery Owners/Winemakers
- Notes
- Works Cited
- Index
Summary
North Carolina's wine industry is in the midst of tremendous growth, and this will create opportunities for farmers interested in grape production. It is a win-win situation for agriculture in this state, boosting agritourism, creating job opportunities from the vineyard to the retail level, and offering farmers the opportunity to further diversify production.
Margo Knight Metzger, North Carolina Wine and Grape Council (2008)At a time when wine was barely sinking into the American consumer subconscious … suddenly here's an alcoholic beverage rich in antioxidants and linked to cardiovascular benefit. At Duplin, it's neatly packaged in a sweet red wine sold amongst people already swimming in sweet coffee, sweeter tea and sweetest deserts. Even in the Bible Belt, this is lightening in a bottle.
Duplin's fate is changing overnight. Wine is selling out. Production is growing. More farmers are throwing in on a handshake. And as Duplin wine sales begin creeping across North Carolina, there is developing a parallel track. There are the first real rumblings among the popular press about vinifera grapes.
Ed Williams (2007)The 2000 transfer of the North Carolina Grape Council from the Department of Agriculture to the Department of Commerce signalled a new emphasis upon winery-related tourism. Building upon the popularity of ‘wine trails’ elsewhere, the Grape Council has invested in improved signage and the promotion of regional clusters of wineries as well as hosting tastings in key consumer markets throughout the state.
- Type
- Chapter
- Information
- The Modern American Wine IndustryMarket Formation and Growth in North Carolina, pp. 103 - 130Publisher: Pickering & ChattoFirst published in: 2014