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1 - Electronic Commerce and Electronic Marketplaces

Published online by Cambridge University Press:  22 September 2009

Martin Bichler
Affiliation:
IBM T J Watson Research Center, New York
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Summary

New information technologies like the Internet are allowing a much closer integration of adjacent steps in a value chain. This is affecting firm and market structures and the coordination mechanisms used.

(Davenport, 1993)

Information systems and their application play a major role in today's business. In addition to the introduction of new technologies which help to streamline processes within companies, electronic commerce has become the most recent trend. Electronic commerce has been described as “commercial transactions occurring over open networks, such as the Internet” (OECD, 1997). These new information technologies provide new opportunities and mechanisms to cooperate or to compete, taking advantage of computer power, the communication possibilities of the network, and the fact that millions of people and businesses are simultaneously online.

Though only a few years old, electronic commerce (e-commerce) has the potential to radically alter business-to-business, business-to-consumer as well as consumer-to-consumer transactions. For instance, electronic communication between businesses and suppliers via Electronic Data Interchange (EDI) has recently been enhanced by web-based front-ends for the placement of customer orders. Inter-organizational systems, efficient consumer response, and supply chain management are only a few of the challenges that future businesses will have to meet.

The current success of electronic commerce and the creation of billions in market capitalization and revenue is based on fundamental work done in the past in various disciplines.

Type
Chapter
Information
The Future of e-Markets
Multidimensional Market Mechanisms
, pp. 1 - 14
Publisher: Cambridge University Press
Print publication year: 2001

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