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Preface

Published online by Cambridge University Press:  22 September 2009

Martin Bichler
Affiliation:
IBM T J Watson Research Center, New York
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Summary

Electronic markets are breaking new ground in old industries by providing them with a wealth of supply chain information via the Internet. The way that net market makers match buyers and sellers is key to the success of a marketplace and the design of electronic marketplaces has become a million-dollar business. This is a challenging field for both the business and the academic community.

This book introduces a framework of negotiation protocols for electronic markets. In particular, I will focus on multi-dimensional auction mechanisms which allow automated negotiation on multiple attributes and/or multiple units of a product. The findings and analyses should be useful to an audience of scholars as well as practitioners involved in the business of electronic market design. Through this book a reader should be able to understand the multitude of technical and economic issues involved in the design of electronic marketplaces. In contrast to purely economic treatments of this topic, the book combines aspects of both economics andcomputer science. The book provides a detailed description of the various negotiation protocols, which will be a valuable resource for systems engineers and designers. It also covers the relevant theoretical concepts in this multi-disciplinary field and should, therefore, be of interest to the wider academic community.

Type
Chapter
Information
The Future of e-Markets
Multidimensional Market Mechanisms
, pp. xi - xii
Publisher: Cambridge University Press
Print publication year: 2001

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  • Preface
  • Martin Bichler, IBM T J Watson Research Center, New York
  • Book: The Future of e-Markets
  • Online publication: 22 September 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511492532.001
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  • Preface
  • Martin Bichler, IBM T J Watson Research Center, New York
  • Book: The Future of e-Markets
  • Online publication: 22 September 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511492532.001
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Preface
  • Martin Bichler, IBM T J Watson Research Center, New York
  • Book: The Future of e-Markets
  • Online publication: 22 September 2009
  • Chapter DOI: https://doi.org/10.1017/CBO9780511492532.001
Available formats
×