Our target article proposes that a new concept – incentive hope – is necessary in the behavioral sciences to explain animal foraging under harsh environmental conditions. Incentive hope refers to a specific motivational mechanism in the brain – considered only in mammals and birds. But it can also be understood at a functional level, as an adaptive behavioral strategy that contributes to improve survival. Thus, this concept is an attempt to bridge across different research fields such as behavioral psychology, reward neuroscience, and behavioral ecology. Many commentaries suggest that incentive hope even could help understand phenomena beyond these research fields, including food wasting and food sharing, mental energy conservation, diverse psychopathologies, irrational decisions in invertebrates, and some aspects of evolution by means of sexual selection. We are favorable to such extensions because incentive hope denotes an unconscious process capable of working against many forms of adversity; organisms do not need to hope as a subjective feeling, but to behave as if they had this feeling. In our response, we carefully discuss each suggestion and criticism and reiterate the importance of having a theory accounting for motivation under reward uncertainty.