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Markteintritt und -bearbeitung in der Automobilindustrie: Volkswagen in den USA–Eine empirische Untersuchung auf Basis von Dunnings Eklektischem Paradigma [Market Entry and Cultivation in the Automobile Industry: The Volkswagen Company in the USA–An Empirical Investigation Based on Dunning's Eclectic Paradigm]. By Andreas Fricke. Bern: Peter Lang, 2007. 333 pp. Figures, tables, notes, index. Paper, €59.70. ISBN: 978-3-631-56779-1.
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- Journal:
- Business History Review / Volume 84 / Issue 4 / Winter 2010
- Published online by Cambridge University Press:
- 14 April 2011, pp. 841-843
- Print publication:
- Winter 2010
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