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User engagement with a popular food brand before, during and after a multi-day interactive marketing campaign on a popular live streaming platform
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- Journal:
- Public Health Nutrition / Volume 26 / Issue 4 / April 2023
- Published online by Cambridge University Press:
- 16 January 2023, pp. 716-724
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- Article
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Ethics in the Family Firm: Cohesion through Reciprocity and Exchange
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- Journal:
- Business Ethics Quarterly / Volume 21 / Issue 2 / April 2011
- Published online by Cambridge University Press:
- 23 January 2015, pp. 287-308
- Print publication:
- April 2011
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