This study of contemporary Hausa literature analyzes a northern Nigerian body of popular fiction currently referred to as Kano market literature and known to Hausa speakers as Littattafan Soyayya (books of love). The popularity of this genre of romance rests firmly upon its subject matter, one that has proven controversial within the conservative Muslim environment of Hausa society. On the surface, the novels are preoccupied with love and marital relationships, depicting the ordeals faced by courting lovers or married couples. However, on a deeper level, the novels have become an explorative territory for the socially, culturally, and religiously loaded issues of polygamy, marriages of coercion, purdah, and the accessibility of female education. In effect, Kano market literature reflects the rapid social change confronting Hausa society and positions itself as a voice offering a new perspective on gender relations. This article examines closely the works of arguably the most celebrated woman writer, Bilkisu Ahmed Funtuwa. Acutely aware of her rigid social and religious milieu, Funtuwa offers suggestions to young women who desire a greater level of control over their familial relationships and educational direction.