On October 28, 1917, Izvestiia published V.I. Lenin's directive on printing, which articulated his vision for reshaping the printing press as the “inseparable” literary organ of the party. Although Lenin's views on printing and publishing were known to his close associates, this directive outlined a clear process upon which the party was able to base its revolutionary goal of total consolidation, thus reshaping local publishing cultures and determining the fate of the ethnic press during and after the Russian Revolution. The end goal of this process was to create an extensive publishing apparatus, which was subservient to party orthodoxy and homogeneity. This article discusses the consolidation of the ethnic press by highlighting the case of the Tatar printing press during the early Soviet period.