The transvestite, as a figure that contests both heteronormativity and machismo, has remained in the cinema of Latin America, unlike its literature, a rather unexplored theme. Although some films have attempted to deal with such a figure, they have devoted very little diegetic time either to the process of physical and psychological transformation from man to woman or to showing transvestism as the externalization of the character's self-perceived gender identity. This article aims to show that the lack of on-screen transvestism in Arturo Ripstein's El lugar sin límites (1978), Miguel Barreda's Simón, el gran varón (2002), and Karim Aïnouz's Madame Satã (2002) is caused by a kind of heteronormative filmic fear to depict the fluidity of sexuality beyond the biologically oriented binary man-woman. I suggest that Latin American audiences do not respond positively to transvestitic images (i.e., the cinematic acknowledgment of transvestism) because they transgress the fixity of gender roles within heteronormativity.