Australian society offers its major rewards to people who live in cities. Whether in employment, entertainment, housing, or welfare facilities, urban centres can generally offer more and better. This is a gross generalization, of course, but it must be seen as a major factor underlying rural-urban migration in Australia today. This is true whether migrants are Aboriginals or Europeans – despite the fact that Aboriginals generally end up in just those urban areas where the limits of the generalization can be most clearly seen.