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The Great American Blow-Up. Puffery in Advertising and Selling. By Ivan L. Preston. Madison, Wisc, University of Wisconsin Press, 1975. Pp. xvi + 368. $11.95.
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- Journal:
- Business History Review / Volume 49 / Issue 4 / Winter 1975
- Published online by Cambridge University Press:
- 11 June 2012, pp. 529-530
- Print publication:
- Winter 1975
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Emergence of the Public Relations Counsel: Principles and Recollections
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- Journal:
- Business History Review / Volume 45 / Issue 3 / Autumn 1971
- Published online by Cambridge University Press:
- 11 June 2012, pp. 296-316
- Print publication:
- Autumn 1971
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- Article
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