A two-level expression of the second-order hyperpolarizability (y) is proposed, and shown to contain a negative charge transfer (CT) contribution. Frequency dispersed measurements of the quadratic and cubic susceptibility of N-(4-nitropheny1)-L-prolinol (NPP), N-(4-nitrophenyl)-N-methylaminoacetonitrile (NPAN) and 2-(N-prolinol)-5-nitropyridine (PNP) are reported. The electric field induced second-harmonic generation (EFISH) and third-harmonic generation (THG) techniques in solution are used. A two-level model dispersion of y as from THG measurements is shown to lead to a neglegible electronic contribution to the overall EFISH nonlinearity, as compared to the orientational contribution. The theoretical β-components of these molecules, obtained consistently by finite-field and perturbational approaches, clearly confirm that the β-tensor is one-dimensional along the donor-acceptor CT axis. The off resonance quadratic polarizabilities (β) of these molecules are sequenced as follows : β(NPP)> β(PNP)> β(NPAN). However this increased efficiency is obtained at the expense of the transparency range.