This paper draws on and forms part of the growing body of literature which examines critically the relationships between landscape and Englishness in the first half of the twentieth century. In particular this paper develops our understanding of the moral geographies of outdoor recreation and the popular discovery of rural England. It also shows how national identity itself was seen to be threatened by first, the alteration of the English landscape to accommodate new kinds of visitors, and second, by the apparent inability of those visitors to enjoy the English countryside in an appropriate way. These issues are explored through the variety of ways in which the Cotswolds were being discovered and encountered in the first half of the twentieth century. This was occurring at a time when rural England more generally was being ‘discovered’, explored, constructed and re-created both physically and in print through non fictional rural writing, guide books and topographical works. Discovering the Cotswolds and England was a deeply contested activity fraught with tensions and paradoxes which were themselves informed by ideas of class and culture.