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The Emergence of Brand-Name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality. By Douglas E. Haynes. New York: Bloomsbury, 2023. 328 pp. Hardcover, $130. ISBN 978-93-54358-15-9.
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- Journal:
- Business History Review / Volume 97 / Issue 4 / Winter 2023
- Published online by Cambridge University Press:
- 21 March 2024, pp. 919-922
- Print publication:
- Winter 2023
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- Article
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