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7 - The notion of ‘prejudice’: some rhetorical and ideological aspects

from Part I - Beyond prejudice

Published online by Cambridge University Press:  05 June 2012

Michael Billig
Affiliation:
Loughborough University
John Dixon
Affiliation:
Lancaster University
Mark Levine
Affiliation:
University of Exeter
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Summary

Introduction

A recent issue of a magazine published by the National Front contained an article entitled ‘Patterns of prejudice’. It began with the statement: ‘Perhaps the favourite accusation thrown at the National Front by its multi-racialist critics is that we are simply a bunch of bigots, that our stance on Race, the very heart and core of our political being, is no more than ignorant prejudice against Coloured people’ (Vanguard, April 1987). The tone of the article was pseudo-academic. The author, in the style of a scholar, defines ‘prejudice’ in his second paragraph: ‘it is generally taken to mean forming an opinion, especially about an issue or person or group of people, without knowing, or without taking into account, all the relevant facts’. The main part of the article was devoted to arguing that the National Front had taken into account ‘the relevant facts’ in coming to its conclusions that Britain should be populated solely with white-skinned people. The author cited psychological books, which claimed that black people were intellectually inferior on average to white people: ‘Read The Inequity of Man by H. J. Eysenck, Professor of Psychology at the University of London for the facts here.’ A couple of paragraphs of lay anthropology were added to suggest that black people in Africa had accomplished ‘virtually nothing’ before ‘the White Man came’. The references to professors and their books led to the predictable conclusion: ‘On the Black issue our verdict is based on the facts, we have judged the case on the evidence, fairly, and come to the only just conclusions.’ It was the National Front’s liberal opponents, who were avoiding the ‘facts’: ‘They can’t site [sic] a mass of scientific evidence to support their beliefs.’ Having defined the key term and having cited the relevant facts, the author’s final sentence points the accusing finger at liberals: ‘Dare we say it – it is they, not we, who are prejudiced.’

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Beyond Prejudice
Extending the Social Psychology of Conflict, Inequality and Social Change
, pp. 139 - 157
Publisher: Cambridge University Press
Print publication year: 2012

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