Quantum theory is the soul of contemporary physics. It was discovered in an adventurous way, under the urge to solve the puzzles posed by atomic spectra and blackbody radiation. But after its invention, it immediately became clear that it was not just a theory of specific physical systems: it was rather a new language of universal applicability. Already in 1928, the theory had received solid mathematical foundations by Hilbert, von Neumann, and Nordheim, and this work was brought to completion in the monumental work of von Neumann, in the form that we still study nowadays. The theory is extraordinarily successful, and its predictions have been confirmed to an astonishing level of precision in a large spectrum of experiments.

However, almost 90 years after von Neumann's book, quantum theory remains mysterious. Its mathematical formulation – based on Hilbert spaces and self-adjoint operators – is far from having an intuitive interpretation. The association of physical systems to Hilbert spaces whose unit vectors represent pure states, the representation of transformations by unitary operators and of observables by self-adjoint operators – all such postulates look artificial and ad hoc. A slightly more operational approach is provided by the C*-algebraic formulation of quantum theory – still, this formulation relies on the assumption that observables form an algebra, where the physical meanings of the multiplication and the sum are far from clear.

In short, the postulates of quantum theory impose mathematical structures without providing any simple reason for this choice: the mathematics of Hilbert spaces is adopted as a magic blackbox that “works well” at producing experimental predictions. However, in a satisfactory axiomatization of a physical theory the mathematical structures should emerge as a consequence of postulates that have a direct physical interpretation. By this we mean postulates referring, e.g., to primitive notions like physical system, measurement, or process, rather than notions like, e.g., Hilbert space, C*-algebra, unit vector, or selfadjoint operator.

The crucial question thus remains unanswered: why quantum theory? Which are the principles at the basis of the theory? A case that is often invoked in contrast is that of Special Relativity theory, which directly follows from the simple understandable principle of relativity.