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8 - The Institutionalisation of American Independent Cinema

from Part III - Contemporary American Independent Cinema (late 1960s–present)

Yannis Tzioumakis
Affiliation:
University of Liverpool
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Summary

INTRODUCTION

Orion's fall and eventual bankruptcy demonstrated to the other independents that economic survival depended heavily on ‘cooperation’ and ‘symbiosis’ with the conglomerated majors, the only companies with the power to release a product in every possible exhibition outlet and therefore maximise its profitability. Furthermore, the conglomerates also had the financial muscle to absorb any losses at a time of box office dry spells like the one Orion experienced in the late 1980s/early 1990s. The symbiosis between majors and independents has primarily taken two forms. First, it has taken the form of corporate takeovers, whereby independent companies were bought out by the majors but were left to operate as semi-autonomous units (Miramax, New Line and a number of the so-called ‘neo-indies’ such as Morgan Creek, Castle Rock, and so on). Second, it has taken the form of distribution contracts, whereby independent production companies became satellite companies for major distributors (much like Orion with Warner [1978–82]). Whatever the form, commercial independent film production and distribution have become increasingly ‘dependent’ on the entertainment conglomerates, to the extent that the label ‘independent’ has become even more contentious than it was in the previous decades while the discourse on independent cinema has expanded to such an extent that the vast majority of films produced in the US can be considered independent.

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Chapter
Information
American Independent Cinema
An Introduction
, pp. 246 - 280
Publisher: Edinburgh University Press
Print publication year: 2006

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